Online store development - from launch to scaling, one partner

We create e-commerce solutions for companies that already sell online – or are ready to do so with dedication.

Clients come to us when their current shop starts to hinder growth: it loads slowly, customers have difficulty finding it, the UX is confusing, and the development of new functions takes months. Some have never received proper analytics, integrations, or SEO foundations.

Our task is to turn these obstacles into a stable, scalable e-commerce with clear processes and active support, which turns visits into reliable sales and opens up space for further growth.

They have placed their trust in us:

Signs that an online store is becoming a hindrance instead of an engine for growth

Pages load slowly, and customers leave

Every second of delay reduces conversion. If the shop is not fast on mobile and desktop, you pay for ads to bring in visits – and then lose them on loading.

Customers have difficulty finding you in search

Without an SEO structure, even the best products are not visible. Shops without clear categories, meta-data, and internal linking remain behind the competition – and depend exclusively on paid channels.

New functionality arrives only "next quarter"

Initial changes pass, but as the shop grows, each addition takes weeks. In the meantime, you miss sales and marketing campaigns.

UX is confusing, the cart remains empty

Unclear navigation, too long checkout, lack of filters – all this wears out the customer’s patience. If people wander around the site instead of buying, the shop is a cost, not an investment.

Analytics does not measure what is important to you

Without accurate data on conversions, average cart value, and customer habits, all decisions become guesswork. The shop must deliver clear numbers for growth to be sustainable.

Integrations do not follow the business or do not exist at all

ERP, warehouse, courier service, or CRM often work “halfway” or are not connected. Without reliable automation, you waste time on manual processes, increase errors, and slow down delivery.

Case study – Pinoles

From panel materials to an e-commerce experience, available 24/7

With the new online shop, Pinoles got a digital tool that does more than just ordering: items ready for quick purchase show the price and availability, while more complex products offer inquiries, technical sheets, and blog guides. Connected to the ERP, the site automatically updates prices, attributes, and inventory, so it provides customers with reliable information 24/7. The result is greater visibility in search, easier availability of the assortment, and growth of qualified orders without additional administration.

What distinguishes a store that works for the business - from one that slows it down

E-commerce starts to work for the business when key information reaches the customer without resistance, daily operations go smoothly, and the team can add a new option without pausing sales. Then the online channel ceases to be a project cost and becomes a regular contribution to commercial, marketing, and customer service. The store is not just code and design – it is a tool that must work under load.

System and architecture

Structure of categories and filters mapped according to the way customers search
Platform aligned with the sales model (WooCommerce for agile expansion, Magento for complex catalog requirements, headless or custom where it is commercially justified)
Navigation that guides the customer and the algorithm to the product in the shortest number of clicks
Performance (speed, Core Web Vitals) resolved from the start – not through subsequent “optimizations”

Content and product display

Descriptions, technical sheets, and attributes pulled directly from the ERP, without manual copying
Related products, sets, and add-ons programmed in the CMS – increase the average order value
Blog and guides into which products are inserted with one click, so education immediately leads to purchase
Advanced search (Elastic, Solr) when the catalog outgrows the basic search
The customer gets all the information in one place, and the marketing team can add new content without involving developers.

Automation and integrations that save time

Two-way synchronization with ERP: prices, inventory, and delivery status are updated automatically
Transactional e-mail / SMS / Viber and fiscalization without manual entry
Webhook layer ready for AI descriptions, chatbot, wishlist, and other future functions
Unique dashboard (Looker, Data Studio) – combines sales, campaigns, and logistics
Operations take place without rewriting data, and a new function enters the system like a Lego brick – without pausing sales.

Continuous upgrade without downtime

A process that carries the project from the first sketch to sustainable growth

In practice, an e-commerce project fails when more teams work partially, and no one holds the picture of the entire business. Our model brings order and results: one team, defined rhythm, complete visibility to key people in the company.

Goals and road-map before code

We start with a workshop with goal owners: commercial, marketing, IT. We agree on what success means and turn it into a path of sprints. There is no coding until ROI points are clear.

Launch without downtime in sales

Soft-launch on a subdomain + stress-test transaction. When everything works, we transfer the DNS in one move, customers switch unnoticed, and SEO authority remains.

Prototype that is tested before it is developed

Wireframe → clickable prototype → user testing. Errors fall on paper, and the budget is spent on functionalities that we already know work.

Maintenance and evolution through real data

After the launch, we monitor sales metrics, customer behavior, and delivery costs. Based on this, we propose optimizations and new functions – the shop adapts to the market, not the other way around.

Iterative development and quality control

Frontend, backend, and integrations go in short cycles. Each phase passes QA performed with real order and delivery scenarios – there are no “big bang” surprises.

Team education and knowledge transfer

Before the launch and after each major release, we hold practical workshops with your team: article administration, order management, basic SEO, and work with analytics. The store remains in your hands from day one, and we remain available for all more complex questions.

Independent store — while you deal with business

“We automate repetitive tasks, simplify control — so that your team has time to develop ideas, and customers have an uninterrupted shopping experience.”

Order to invoice without a click

The order, fiscal invoice, and courier label are created automatically — the process closes without manual entry.

Updates and upgrades in the background, sales in the foreground

Always available e-commerce. Users see the shop without a “maintenance” screen. Secure, thoroughly tested new versions are delivered at the best moment.

Inventory changes in one place

ERP and the store synchronize prices and stock in real-time or at an interval that you define, there are no false promises to customers and excess “support”.

Delivery in the customer's palm

The package status arrives from the courier API and is displayed where you want or triggers the desired action — fewer support calls, more trust.

Content that fills itself

Descriptions, attributes, and technical sheets are pulled directly from the database; the content team refines the tone and SEO details.

One screen, all numbers

The consolidated dashboard combines sales, marketing, and logistics — decisions arise from clear data, not feelings.

The Avokado team of specialists who will work on the creation of your site

Each team has combined experience working on at least 50 web presentations.

Project manager

Responsible for the successful execution of the project and agile coordination of teams. An experienced project manager will ensure that the creation of sites internally flows synchronously, and the web presentation meets all the set criteria.

Frontend developer

Quality web site creation focused on each element individually according to the design that you previously approve. Our frontend team follows technological innovations daily and implements proven good, modern solutions in the creation of the site.

Backend developer

Takes care of everything that is in the background of the site. Everything that is visible on the interface, our backend developer will make safe, logically organized on the invisible side of the site. The database of the web presentation is safe in his codes.

Marketing Developer

Connects marketing tools such as Google Analytics 4, Microsoft Clarity, Matomo Analytics, Facebook/Meta Pixel, Schema.org standards and puts it all into operation.

UX/UI designer

Providing an outstanding user experience on the site is the priority of the UX/UI designer engaged in the project. He has long experience in web design, daily monitors research on user behavior in web environments and improves his work in modern programs on a daily level.

Content Writer

At least one participates in the creation of the site, depending on the amount of content. He is responsible for writing or optimizing content that faithfully represents the brand and its values, converts users, retains them on the page, and contributes to high positioning in search results.

Account manager

The account manager fulfills the role of a communication channel between the client of the web presentation and our teams in a responsible and professional manner. He is always up to date with the status of the project when it comes to creating sites, so he promptly informs the client and maintains communication.

Industries in which a stable online store makes a business difference

Consumer electronics
White goods
Auto equipment
Tools and equipment
Furniture
Lighting
Construction material
Bathroom equipment
Baby equipment
Toys
Clothing and footwear
Children's clothing
Sports equipment
Supplements
Organic food
Food products
Drinks and wines
Pet shop
Cosmetics
Perfumes
High fashion
Books
Gift shop
IT equipment
Office equipment
Home decoration
Dishes and kitchen utensils
Health and wellness

Are you interested in Avokado services?

We only accept 1 client per month.
Business partners, associates, and recommendations from our existing clients have priority.

The inquiry is an introduction to our acquaintance and long-term cooperation! Enter existing information about your project, needs, goals. We will reward a quality inquiry with free basic research regarding your project! In this way, we will wait for you ready at the first meeting, with qualified questions and ideas.

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Frequently Asked Questions

Does SEO enter into development or is it an additional service

The basics of SEO – clean URL structure, meta data, site speed, and structured data – are built into the development itself. If you want an active SEO campaign (keyword research, content strategy, links, and constant optimization), we include that work in parallel with development or immediately after launch.

How do you solve integrations with ERP, couriers, and the fiscal system?

First, we map the data flow (articles, inventory, prices, delivery status). Then we choose a ready-made connector or make a custom connection. We test integrations on a staging environment with simulated orders, so the shop enters production only when the invoice, warehouse, and logistics work without manual entry.

What happens after the launch?

The store is not a “release and forget” project. After publication, we monitor sales and customer behavior metrics; based on the data, we propose optimizations and new functions. Maintenance (security updates, speed, backup) is part of the contract, and if we also do performance marketing, the same team coordinates campaigns and development.

Can I later engage another agency or internal team?

Of course. The code is documented, the design system is clear, and the processes are transparent. When you want to internalize development or switch to another partner, we hand over all accesses and technical documentation – without “binding” to us.

How do you protect performance when the shop expands?

We set up caching, CDN, lazy-load, and image optimization from the start. The backend and hosting are planned for an expected load of +30%. When the store gets more traffic campaigns or new collections, we scale horizontally (servers) and optimize indexing (filters, sitemap-s) before the speed drops.

What does the migration of existing orders and users look like?

First, we make a “snapshot” of the database, clean duplicates, and structure the data according to the new model. Users, orders, and payment history are transferred encrypted, and passwords remain valid. In parallel, we set up 301 redirects so that SEO authority and statistics remain intact. We validate everything on a closed test environment before transferring the domain.

How much is the client involved during the project?

You are involved in key points: defining goals, approving the prototype, and testing before launch. We lead the technical details, sprints, and QA, with a weekly or bi-weekly progress review. You get a clear insight, without the need to manage the project daily.